Pharma market research should be easier.

NquiRx is AI workflow software for pharma quantitative primary market research, built for commercial and insights teams and the consultancies that serve them.

Built by former ZS consultant Nishant Juneja, NquiRx connects study setup, questionnaire development, programming, fieldwork and reporting—with founder-led support throughout.

Why I built NquiRx

I spent more than six years at ZS, working with pharma, biotech and diagnostics companies ranging from small firms to large organizations. My market research work included ATUs, demand studies, pulse research, and ad hoc studies that informed forecasting models for Fortune 500 pharma companies. With a longstanding interest in technology, I kept wondering how much of the work of delivering a study software could handle.

Why did a carefully structured questionnaire in Word still need a separate programming handoff to become a survey?

When large language models arrived, I saw an opportunity across the whole workflow: drafting, collaboration, programming and vendor coordination. I started NquiRx to make that work easier, so teams could spend more of their time answering the questions that prompted the study.

Company: NquiRx
Founded: 2026
Based in: Boston, Massachusetts

NquiRx on LinkedIn

The process should fit the question

Straightforward research questions should be straightforward to answer. NquiRx takes on more of the preparation and coordination involved in delivering a study, while keeping review and approval steps visible.

Your team sets the research direction, reviews the work, and decides what the findings mean for the business. For more complex studies, specialist expertise can be applied where the question and method require it.

Who NquiRx is built for

Pharma commercial and insights teams

Bring a commercial question into a connected study workflow, from the initial brief through reporting. Use the platform directly, with hands-on support available as you work through the study.

Pharma market research consultancies

Reduce the operational work around study delivery: preparing drafts, incorporating feedback, programming surveys and coordinating fieldwork. Give your team a shared workflow for moving studies forward.

Work directly with the founder

Bring your study and workflow questions directly to Nishant. Founder-led support is available throughout your study, and consulting firms can arrange training for their teams.

Getting started begins with a conversation about your study or workflow. After your organization’s required legal review and account setup, you can start using NquiRx directly.

Bring the study work that keeps slowing you down.

Start with a brief, questionnaire review cycle, programming handoff or fieldwork coordination problem. We’ll walk through how NquiRx could help.

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